If you have never heard of ProductHunt.com, you should probably not read this post, and you should probably delete me from LinkedIn since we do not work on the same planet.
One marketer is controversial, disruptive, and revolutionary both in the business world and his personal life. He doesn’t live in Silicon Valley. He was not part of an IPO team. Yet he is one of the most respected growth marketers in the tech space. Noah Kagan.
The power of instrumental conditioning and why Wash.io
should move away from it.
For those of you who don’t live in Los Angeles, San
Francisco, Washington DC or Chicago, Wash.io is
on-demand laundry service. The app allows customers to select a pickup and drop
off time from 6am to midnight.Runners, who they call “ninjas”, bring reusable
bags during the selected half hour window and return 24 hours later with
clothes washed and folded or dry cleaned.
To strengthen the deal, Wash.io ninjas will arrive with a fresh cookie in hand with every pickup. How sweet you say. But there is something much more subtle in action. You sneaky app…